"90% of web sites have very poor usability.
Since most other sites are bad, you can attract loads of customers if your
site is easy to use and satisfies real user needs."
So says, usability guru, Jakob Nielsen.
Do you think your
company or organizations Web site "is easy to use and
satisfies real user needs"?
The answer is likely to be yes. After all you and your team would
hardly put together a Web site that wasnít "easy to use" that didnít
"satisf[y] real user needs."
Questioning your Web site
But do your customers and visitors to your Web site think so? That is the
key question. A question that leads to more key questions:
Is your Web presence capable of achieving the goals you have set for it?
Does your Web site represent value for money and create a suitable return
on your investment?
Do the design, style, content, functionality and supporting technology
of your Web site serve the purposes of the site well?
Is your organization or company making the most of the Internet?
How confident are you that your Web site could not be better?
You can probably answer a number of these questions. Your Web development
team, whether in-house or out-sourced, are bound to have views to
express. And you can always survey your Web siteís users. But how
confident are you that the answer to all these questions is yes?
"4% of dissatisfied customers will get
in touch. 96% will simply go elsewhere."
Independent Web site evaluation
And within these questions are any number of other questions. The
trick is to ask the the
right questions. That is where an experienced,
independent, vendor neutral third party, comes in.
AuditIt draws on extensive ebusiness experience to provide the
unbiased answers and opinions you need to take your Web site "to
the next level." We offer Web
site evaluation services that ask the right questions. In the
space of 14 days at a cost of US$6500 we will evaluate your Web
site for the
elements of a successful Internet presence and report back with
You give us 14 days, some
background information and US$6500 and we assess your Web sites
strengths and weaknesses and recommend strategies and techniques
to take your Web site "to the next level." Sign
AuditIt does not profess to have all the answers. But we can offer
And our opinions could be the insights that could turn the performance
of your Web site around. Sign
up for a Web site evaluation to see what opportunities you are
Unsure about an audit?
You may think that you're doing a relatively good job with your web site.
Perhaps you get compliments on your site from customers, suppliers, prospects,
and general visitors via email. But could you do a better job?
You don't know what you don't know. Remember that only 4% of dissatisfied
customers will actually tell you they are dissatisfied. The silent majority
will simply go elsewhere for your product or service.
The stuff you don't know
And what about what you donít know about building Web sites? Lets take,
for example, the legal side of creating an Internet presence for your company
And those are just a few of the legal risks...
Did you know that unless you specifically disclaim otherwise, you are implicitly
endorsing other sites when you link to them? Did you know that a dissatisfied
user of one of those sites could sue you for recommending them?
Did you know that some businesses will refuse to do business with you if
Did you know that, at least in the U.S., your web design contractors own
the graphics, HTML and programming code that they developed for you, unless
you've got a signed legal agreement with them stating otherwise?
Did you know that you can get sample Content License Agreements, Web Development
Contracts, Web Site Terms & Conditions of Use, and more from a book
called Internet Legal Forms For Business, published by Ladera Press, and
it costs less than $50?
Did you know that federally registering a copyright of your web site with
the U.S. Library of Congress, Copyrights Office will provide much more
legal protection if you become a victim of copyright infringement? The
cost is a mere $20 and a few forms to fill out. The benefit is that you
can claim statutory damages for future infringements in a lawsuit rather
than having to prove actual damages.
Did you know that you should have copyright statements on every page of
your site, not just on your home page? This precaution further protects
you from "innocent infringement" (where the offender claims that they didn't
know that the page was copyrighted)? Remember, web visitors can enter your
site at any point through search engine queries.
The damage a bad Web site can do
So, we come to yet another question. What's the opportunity cost of having
a poorly or incompletely executed Internet presence?
You risk immeasurable damage to:
your conversion rates
your customer retention rates
your customer acquisition rates
your market penetration
your gobal reach
"If a customer has a bad experience on your
Web site, they will tell, on average, 10 other people."
Forester Research, 1998
Internet users are demanding, even unreasonably so. They can afford
to be. Your competitors are only a click away. Can you afford not to indulge
demanding visitors to your site.
web site evaluation will help you prepare your Web site for
its ever more demanding audience. The final question is: "Can you
afford not to have your web site evaluated?"