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Audit It has attracted clients from a diverse array of industries, including travel, ecommerce, entertainment,
beauty, news, telecom, and energy. Companies like Midwest Express Airlines, MP3.com (part of Vivendi
Universal), TDS Telecom, Wella, Wisconsin Electric, and American Marketing Association / MarketingPower.com have each turned to Audit It
for the fresh perspective needed to improve their web sites.
  
 
Read what companies are saying about Audit It:
"MP3.com appreciated both the honesty, and the problem-solving format of our Audit It website evaluation. Audit It helped us step back and see how we come across to our audience ... and just as important, how to improve our copy, usability, and functionality towards a more customer-friendly site.
We'd recommend Audit It to any executive charged with improving their website."
Mike Matey
VP Consumer Marketing
Vivendi Universal Network Music & Media (MP3.com)
"As the resource portal of the American Marketing Association,
it's critical MarketingPower.com reflect best practices. But as
any Internet executive knows, getting too close to your own website
is a fact of life.
Audit It provided us with the expert perspective we needed to
improve effectiveness of our entire site - from traffic to conversion
rates.
Despite the sophisticated technology powering our site, the Audit
It team understood our challenges and was able to engage in fruitful
dialog. We found their advice helpful both technically and from
a content standpoint.
As we execute our redesign, we plan to build on the foundational
knowledge provided by Audit It. I would recommend any marketing
executive turn to Audit It for a new perspective."
Bob Wallach
CEO
MarketingPower, Inc.
(subsidiary of the American Marketing Association)
"I attended a workshop by Stephan Spencer of Netconcepts [parent company of Audit It] on website auditing
at the Beauty Online conference. The workshop was comprehensive and
illuminating. I was very impressed.
I invited Stephan to our offices in New York to critique the e-commerce
shop-in-shop that I have been in charge of developing. The advice was very
valuable and covered many things that we were not aware of or had not
considered.
I highly recommend to undertake a website audit from Audit It. The cost
of these studies is not high in comparison to the benefits.
Stephan Spencer is very knowledgeable and an expert in the field. If you
decide to meet with him, you will not be disappointed."
Gilles Kortzagadarian
Manager of E-commerce and Direct Marketing
Christian Dior Perfumes, Inc.
"We found the Audit It assessment of oshkoshbgosh.com to be a
much needed addition to past usability studies and consumer responses
on our site. The recommendations they provided throughout the
audit were easy to understand and actionable.
As we continually work to improve our site, the advice Audit
It provided will certainly be taken into consideration."
Amanda Seifert
Senior Marketing Analyst
Oshkosh B'Gosh
"In an industry as competitive as online retail,
having superior search engine visibility is critical. For Target.com,
Audit It identified a number of opportunities to help us achieve
that goal, as well as recognizing potential issues.
We found the Audit It assessment to be filled with
practical value and immediate application. We were impressed with
their in-depth understanding of website fundamentals, as well
as their bottom-line focus. Audit It staff took time to answer
our questions, and explained very specifically how best to resolve
the issues.
It was a powerful study - I would recommend Audit
It to any retailer looking to improve their online success."
Cathy David
Vice President & GM
Target.com
"The audit gave us incredible insight into usability
issues of our Web site. We also gained a new appreciation for
the importance of external and internal search engines.
The audit is a great benchmarking exercise when
planning a redesign; it's also a great checklist after redesigning.
We really liked the grading format of the audit. It's an effective
scorecard to measure against. And it helped us streamline the
process of prioritizing enhancements and allocating resources.
Some of the recommendations will be a major undertaking
for us, for instance the search engine optimization. As Audit It
advises, search engine optimization can't be tacked on as an afterthought.
Thanks to Audit It, our search engine strategy will not be a retrofit;
it will be an integrated approach, designed into the site along
with the graphics and coding from the very beginning.
Overall we found Audit It's audit of our site to
be extremely valuable. It was a real eye opener. We highly recommend
it."
Jim J Broennimann
Internet Manager
Midwest Express
Airlines
"We definitely think the Audit It web site audit provided
value and is an excellent working document. I have a new hire
who is busy incorporating thoughts and ideas from the audit
into our internet marketing plan.
We also shared the audit with our parent company's e-Business
Development Team Director. He appreciated the thoroughness
and usability of the document and thought it was a great value."
Wendy Brewer
E-Business Manager
Seton Identification Products
(subsidiary of Brady Corporation)
"As an operator of several search engine properties, we recognize the opportunities that search offers for driving qualified traffic. Netconcepts [Audit It's parent company] helped us to optimize our Yellow Pages and White Pages listings to increase our traffic and advertising revenues.
Netconcepts also helped us resolve some back-end issues that were diluting our ranking in category and location specific keyword searches on Google, Yahoo, and AOL. The content Netconcepts covered in their [Audit It] audit and workshops was helpful in guiding our development efforts."
Tasha Irvine
Senior Product Manager
InfoSpace Inc.
"We could not be more pleased with the incredible service and marketing value Audit It brought to our company. I highly recommend the Audit It audit as it provided us with an excellent working document. Their recommendations provided a blueprint for the design and implementation of our website and continues to serve as a document that I frequently reference as the basis of our internet marketing plan. I would need to hire another full-time person just to implement all of their suggestions. The audit exposed our weaknesses and provided us with valuable recommendations to achieve our desired goal - to increase our web sales!
Above everything else, I am most pleased with the people behind Audit It. Throughout the entire project, promises were kept and expectations were exceeded. CEO Jody Hartwig and her team listened to our every concern and went out of their way to implement our ideas. Throughout the entire project, their advice was right on target."
Steve Spangler
CEO and Founder
Steve Spangler Science
"We are an internet company and there was considerable resistance in hiring Netconcepts [Audit It's parent company]. Some here felt that they knew everything there was to know about Search Engines. But, the fact is that the Search Engine industry is changing so quickly and is growing so quickly that a company like ours cannot possibly stay on top of it all. Netconcepts did an excellent job of training us on what is really critical in the world of search engine optimization. They have a great framework and philosophy about what works that is very much in line with how Google and the others are thinking. We paid for their expertise in an area where we didn't realize we needed help. And, they delivered great recommendations and we saw immediate results. From my point of view, it's been a great investment."
Ken Chen
Marketing Director
Homestead Technologies
"Audit It gave us a fresh perspective on our
company's Web site. I was pleasantly surprised to find their evaluation
filled not with vague theory, but specific items we could improve.
Although we were focused on enhancing usability, the audit also
uncovered some urgent legal exposures we hadn't addressed properly.
And I found Audit It's assessment to be honest and trustworthy,
not a setup to pitch more services.
Overall, while we may not be able to implement
all of the audit's suggestions immediately, it was an excellent
benchmarking exercise for prioritizing improvements and measuring
our progress."
Anne Bogen
Internet Specialist
Meriter Health Services
Madison, Wisconsin
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