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   Web Site Evaluation That Asks The Right Questions

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BRIEFS AND SPECS
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4% of dissatisfied customers will get in touch. 96% will simply go elsewhere. (WebPartner.com White Paper)
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The AuditIt Web Site Evaluation Process

We begin by obtaining a clear picture of what your web site is designed to achieve, and what your priorities and constraints are in developing it.  Our sign up process includes carefully designed questions that give our auditors the insights they need into your business/organization and its online goals. 

Once we have a clear picture of your online goals, we begin a systematic assessment of your web site's effectiveness, assessing:

  • Style
  • Design
  • Structure & Navigation
  • User-Friendliness
  • Technology Design & Backup
  • Accessibility
  • Security
  • Company & Product Information Presentation
  • Legal Information Presentation
  • E-commerce Functionality
  • Public Relations Support
  • Customer Care Support
  • "Findability"
  • Community Building Features
  • Financial Investment & Potential Return

Questioning Your Web Site

We will seek answers to a number of questions, as part of ascertaining whether or not your current site is capable of achieving its stated goals. These questions address all the issues that should be considered in developing an effective web presence:

Is the basic architecture of an effective web site in place?

  • Style: Are the basic style and design elements present and consistent across the web site?
  • Design: Is the basic structure of the Web site appropriate for the target audience?
  • Usability: Is the user interface friendly to customers? Does it allow users to obtain the information or service they require with ease?
  • Technology: Does the technology that supports the web site perform effectively and efficiently? Is it scalable?
  • Accessibility: Is the web site accessible to all potential users, whether they are disabled, on WAP phones, or on slow connections?
  • Security: Is the web site a secure venue for customers to conduct business with your company?

Is the basic content of an effective web site in place?

  • Information: Does the web site make content, including company and product information, available to web site users in an easily digestible, intuitive, value-added way?
  • Legal Requirements: Does the web site display the necessary legal information, including airtight Terms & Conditions of Use and Privacy Policy?

Is the web site part of an integrated strategy capable of achieving your company's business goals?

  • E-Commerce: Is the web site effective at maintaining security, allaying fears, and building trust with consumers?
  • Public Relations: Is the web site supported by an ongoing PR effort to build awareness of your Internet presence? Is there negative PR occurring in online communities on the Net?
  • Customer Service: Is the web site effectively supported by responsive customer care?
  • Technology: Does the web site have the technological underpinnings necessary to maximize the business benefits of an Internet presence?
  • "Findability": Is the web site prominently positioned in search engines, directories, and relevant niche sites?
  • Community "Stickiness": Is the Web site's community active, sustainable, and effectively maintained?
  • Cost Effectiveness: Does the web site represent a cost-effective way of achieving business goals?
Web site Evaluation Answers

An AuditIt Web Site Evaluation report provides independent answers to all these questions based on our team's experience. The report will tell you where your Web site falls short of best practice and recommend improvements.

In just 14 days you could know why your Web site isn't achieving its goals and what changes you need to make. Sign up now.

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