The AuditIt Web Site Evaluation
Process
We begin by obtaining a clear picture of what your web site is
designed to achieve, and what your priorities and constraints are
in developing it. Our sign up process includes carefully designed
questions that give our auditors the insights they need into your
business/organization and its online goals.
Once we have a clear picture of
your online goals, we begin a systematic assessment of your web site's effectiveness,
assessing:
- Style
- Design
- Structure & Navigation
- User-Friendliness
- Technology Design & Backup
- Accessibility
- Security
- Company & Product Information
Presentation
- Legal Information Presentation
- E-commerce Functionality
- Public Relations Support
- Customer Care Support
- "Findability"
- Community Building Features
- Financial Investment & Potential
Return
Questioning Your Web Site
We will seek answers to a number
of questions, as part of ascertaining whether or not your current site is capable
of achieving its stated goals. These questions address all the issues that should
be considered in developing an effective web presence:
Is the basic architecture
of an effective web site in place?
- Style: Are the basic style and
design elements present and consistent across the web site?
- Design: Is the basic structure
of the Web site appropriate for the target audience?
- Usability: Is the user interface
friendly to customers? Does it allow users to obtain the information or service
they require with ease?
- Technology: Does the technology
that supports the web site perform effectively and efficiently? Is it scalable?
- Accessibility: Is the web site
accessible to all potential users, whether they are disabled, on WAP phones,
or on slow connections?
- Security: Is the web site a secure
venue for customers to conduct business with your company?
Is the basic content of an
effective web site in place?
- Information: Does the web site
make content, including company and product information, available to web
site users in an easily digestible, intuitive, value-added way?
- Legal Requirements: Does the web
site display the necessary legal information, including airtight Terms &
Conditions of Use and Privacy Policy?
Is the web site part of an
integrated strategy capable of achieving your company's business goals?
- E-Commerce: Is the web site effective
at maintaining security, allaying fears, and building trust with consumers?
- Public Relations: Is the web site
supported by an ongoing PR effort to build awareness of your Internet presence?
Is there negative PR occurring in online communities on the Net?
- Customer Service: Is the web site
effectively supported by responsive customer care?
- Technology: Does the web site
have the technological underpinnings necessary to maximize the business benefits
of an Internet presence?
- "Findability": Is the
web site prominently positioned in search engines, directories, and relevant
niche sites?
- Community "Stickiness":
Is the Web site's community active, sustainable, and effectively maintained?
- Cost Effectiveness: Does the web
site represent a cost-effective way of achieving business goals?
Web site Evaluation Answers
An AuditIt Web Site Evaluation report provides independent answers to all these
questions based on our team's experience. The report will tell you where your
Web site falls short of best practice and recommend improvements.
In just 14 days you could know why your Web site isn't achieving
its goals and what changes you need to make. Sign
up now.
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