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BRIEFS AND SPECS
So you've decided that your Web site needs an overhaul. Before you start work, however, you and your Web design firm need to do a bit of planning.
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Web Site Evaluation Facts that Matter
46% of Internet users consider credit card fraud risk a "major concern." 26% consider it a "moderate concern." (Ipsos Reid study, June 2001)
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Briefs and Specifications - Essential Ingredients to Web Site Redesign Success
So youíve decided that your Web site needs an overhaul. Before you start work, you and your Web design firm need to do a bit of planning.

Writing a Request For Proposal
You know your Web site needs an overhaul and you know you donít want to do the work in-house. Itís time to write a Request For Proposal, or RFP, which you will then send out to prospective Web design firms for bids.

The "Internet Marketing Plan" - Your Roadmap to Success
It never ceases to amaze me how few companies have a suitable Internet marketing plan, let alone one that is actively maintained.

Permission Marketing
Building a trusting relationship with your Web site visitors starts with the common sense approach known as "permission marketing."

Legal Landmines
In the case of operating an online presence and the subsequent legal issues that follow, what you don't know may very well hurt you.

Focus on the Right Keywords
The most critical step in having a search engine-friendly Web site is to choose the key words or phrases that are most relevant and popular with your target audience.

On Time, On Budget
Unless you have unlimited resources, you'll probably want to minimize the time and cost required to revamp or expand your Web site.




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