M. Spencer is Founder and President of Internet Concepts, LLC, a Web design firm
with offices in Madison, Wisconsin and Auckland, New Zealand. Internet
Concepts creates innovative Internet, intranet, and extranet sites
with real-time response, Web access to corporate knowledgebases,
and one-to-one marketing. For over six years, Mr. Spencer has been
helping organizations strategize and implement dynamic, personalized,
community-building Web sites. He is a frequent
speaker at Internet conferences around the globe (including
Berlin, London, Toronto, Santiago, New York, Chicago, and San Francisco).
Mr. Spencer has been featured on the cover of In
Business magazine. He served in 2000 as a columnist for the now defunct Building Online Business
magazine, and is currently a columnist for Unlimited magazine. He is a contributor to Catalog Age magazine (upcoming June issue), NZ Management magazine, and NZ Marketing magazine.
1994, Jim Sterne has devoted all of his attention to the Internet
as a marketing medium. His insight and currency are assured by his
experience as a founding partner of a regional Internet access provider
and his activities as a consultant to some of the world's largest
companies and innovative start-ups.
On Monday, September 27,
1993, the National Center for Supercomputing Applications (NCSA)
the first public version of its graphical World Wide Web browser,
On Tuesday, September 27, 1994, Jim Sterne launched the world's first
on the Internet" seminar series. This eight-city tour introduced
States to the possibilities of using the Internet for advertising,
sales, and customer service.
In November, 1995, Jim Sterne's book, World Wide Web Marketing
was published by John Wiley & Sons and his second book, Customer Service on the
Internet, was published in October, 1996 (second edition,
2000). His third tome: What Makes People Click:
Advertising on the Internet was released in September, 1997 and
the fourth: E-Mail
Marketing in 2000. The third edition of his widely acclaimed
World Wide Web Marketing was released in June, 2001.
Jim Sterne has presented his unique perspective on Internet marketing at conferences
around the world, and has lectured at the University of California,
Stanford University, and MIT. He stays active as a public speaker and as a consultant,
helping each client set Internet marketing goals and determine customer